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Our Principles will flourish by serving the interests of our users first and foremost. Our goal is to build products that organize the local florist information and make it accessible to our users. Here are several principles that all our employees keep in mind as we work toward that goal.


Our products, features and services should make more useful for our users, whether they're simple search users or advertisers, large or small companies. We have many different types of users, but one primary goal for serving them all. "Is this useful?" is the one question I keep in mind during any task, every day.


Our communications with our members and customers should be appropriately clear and truthful. Our reputation as a directory that members and customers can trust is among our most valuable assets, and it is up to all of us to make sure that we nourish that reputation.


Part of being useful and honest is being appropriately responsive: recognizing relevant user feedback when we see it, and doing something about it. We take pride in responding to communications from our users, whether in the form of comments or questions, problems or compliments. Your input is our future direction.

Taking Action

Saying that, and the products and services we produce, should be useful, honest and responsive is one thing; achieving that goal 100 percent of the time is, of course, quite another. That means that improving our work over time is largely contingent on the vigilance of our staff and your comments. Any time you have any question about the operations or direction of, don't hesitate to bring it to our attention.

Moving Forward

We are determined to be a useful website for customers and florists as well. We plan on expanding to more targeted and informative search results as we maintain our goal to drive more traffic and orders to the local florist. uses reasonable efforts to ensure the accuracy of the information posted on this website. We make no guarantees or warranties, either expressed or implied, with regard to the content of the information on this site.

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